Props

For our A2 Media video, we are going to predominantly use visuals to tell a story, such as lighting, costume and props. The use of props will be relatively minimalist, however each prop used will be unique, and mean something. Alternatively we discussed having lots of props, which would tie in to the visual element of funk music, as well as the alternative style. We decided not to have too many props, as it would distract from the main focus of the video.

Props:

Toothbrush + Toothpaste

These simple props will be used for when the protagonist is brushing his teeth, showing the regular, mundane life he tries to live, without the clothes and costumes interrupting it.

Calendar

The calendar is a key prop in our video, as it initially alerts the character to then start trying on different clothes. The calendar will be featured in the video at various points to signify the time is going by. This is key, as we will not have any dialogue in the video.

Breakfast

Again, this prop is to show the regular life style the character. This will work well with the upbeat, fast music as the prop will not distract from the story, but it will add to the 'normal' lifestyle the video starts with.

Clock

The clock is key in our music video to show time going by. It is crucial to the plot, as it is to show the progression and how the deadline is growing ever closer. Alternatively, the calendar could be used for this, or possibly a wrist watch, but as a group we agreed that the clock would be more effective, and would complement the use of the calendar as well, further highlighting time. We also discussed the idea of the clock being revealed as part of a costume that our protagonist wears.

Location Shots

This will be the main character's bedroom.

This is where the main character will eat his breakfast, only to be disrupted by the pile of clothes.

This room would be where the main character brushes his teeth before once again being distracted by the pile of clothes.

This is the mirror in which the main character will try on his different outfits.

We chose to have the video take place in a house, as it reflected the indie genre of the song and artist. Vulfpeck also tend to film a lot of their music videos in their house.

Storyboard Rough Draft

Digipak Rough Mock-up

This is the our very first mock-up of the digipak. It was heavily influenced by Vulfpeck's album cover art and just about every aspect of the digipak is was made in their style.

The solid background colour was decided upon, as we felt that having multiple overlapping colours and imagery wouldn't necessarily fit the indie-funk genre. The colour of the background is #9bbede. This is the exact same colour of the background for the artwork of the song Christmas In L.A. as well as the album Fugue State

Christmas In L.A. artwork

Fugue State artwork

Our digipak mock-up also has a picture of a bass guitar that has been cut-and-pasted three times, dropping shadows onto the ones beneath them. This is seen on nearly all of Vulfpeck's albums.

The fonts we used were an attempt to recreate the fonts that are used on other Vulfpeck albums. However, we feel that in trying to recreate this, we have limited ourselves in terms of making an effective funk digipak. This is because the font we ended up using doesn't look like the Vulfpeck font and also doesn't even look remotely funky. To fix this when making the final design, I think we should replace the bland font we chose with something a bit bubblier and funkier. However, whether this will fit with the simplistic style of the rest of the digipak remains to be seen.

These are examples of the fonts we were trying to recreate.

Costume Design

Our plan is to have our main character wear lots of clothing all at once. This would be funny and ridiculous, which is a common theme in many funk videos.

By the end of our video, the main character will be seen wearing a lot of clothes. These clothes will be whatever we can find and so, are too random to find examples to post. We looked at the scene in Friends where Joey annoys Chandler by wearing his clothes but without pants or boxers. Here, he is seen to be covered in layers of multicoloured clothes, wearing many t-shirts, joggers, shorts and ties. The clothes we use will also vary in size, much like what Joey is wearing, as they are clearly not all one size.

This picture of the same character is another example of what our main character may end up looking like. This picture is closer to what the actual final result may look like as the first pictures clearly show a costume that has been designed, whereas this picture looks closer to what it would look like to actually be wearing six sweaters.

Since there is only one character in our production, and they are going to be wearing a multitude of random clothing, it is difficult to find sufficient examples.

Initial Digipak Ideas 25/11/15 - 01/12/15

Because our chosen band is Vulfpeck, we have chosen to make our digipak design closer to and influenced by the designs of Vulfpeck's own album covers.

This artwork is for the album Fugue State, released in 2014. The solid colour background is indicative of the indie nature of the band's music while the amateurishly cut-and-pasted band members are more typical and expected of funk music.
We think that we would use the solid colour background on our digipak as it appears on almost every Vulfpeck album cover.


Our digipak artwork would most likely have a white background, as that is the most often used colour on their album covers. However, we don't think we'll use the cut-and-pasted image on the front, as the band has started to move away from that art style with their newest album, Thrill Of The Arts (bottom left of the pictures above). This artwork is a signature of the band, though, so it is not certain whether we will use it or not.