Funk Funk music videos can be varied in numerous ways. Bands like Vulfpeck usually remain in one location and play the music, some like Ratatat are cinematic and show the music through colours and light shows. Vulfpeck use various different techniques and editing to make there music videos stand out. Usually, The video is of the band playing all in one take, with minimal movement and camera changes. 1-3 cameras are used typically in the video. The videos sometimes use, included in the video '1612', a grain effect on the videos, leaving them looking as if they were recorded a long time ago, similar to old videos. This effect is used by Vulfpeck to stand out and differentiate themselves to other groups of musicians. Ratatat, another group of musicians who produce funk music have alternative videos and moving images to tell a story. Ratatat do not show themselves in most videos, and even when they do they are distorted,animated or drawn. Illusion is key in there portrayal of their songs and try not to conform to tradition. This shrouds there content in mystery, the same way daft punk don't reveal their identity. This is effective in creating consumer interest, as the ambiguity of the performers creates a unique sense, and may cause the listeners to be unbiased towards the music.
Indie Indie music usually follows the theme of 'Relatibility' and 'Love'. The story of the video typically follows a protagonist on a journey, whether emotional or physical. Camera effects such as blur and slow motion are used in a lot of videos, usually when the songs pacing decreases. This is used to create a sense of confusion to the audience, and interests them to finish watching the video. On the other hand, Indie music strives to avoid conventions and stray from typical pop music videos. Some videos, such as 'Wife - Bodies' show a story, but not a clear one. The unclear stories told by Indie music typically meant for the audience to think about the video, and interpret it in there own way. Which can be good and bad, because sometimes people don't like not having closure to a video, whereas other people enjoy interpreting them. The use of slow motion, and un-naturalistic body movement is used frequently in George Fitzgerald's song, 'Full Circle'. The techniques of slow motion, camera spinning around the centre of the room are used to create the effect the story is based in the same room throughout, yet the mise-en-scene changes, as furniture and people change as the shot does. The constant rotation also makes it look like the video is all one shot. The is unique and was used to tell a convincing story to the audience, successfully conveying the song. The circular motion of the video is also a play on the songs title, 'Full Circle'
Rock/Electronic-Rock Rock music, particularly american bands like to show off the band by making the video about them as a band, than about an actor/character with a story. In most videos, the video is the band at a festival/on stage performing and getting increasingly more into their performance towards the end. For example, Fallout boy - Thanks for the memories. The song features a performance video, with the band members as the characters and a story unfolding around them. Although mostly set on the stage, with the camera angles being similar to that of a stage performance. The other shots used are close-ups/mid shots of the expressions of the frustrated band members, this is used as there is no verbal contact aside from at the very beginning. The close-ups are used to tell a story, as the lyrics are not linked towards the story at all. Pendulum, another huge music group, tell stories in there music videos typically unrelated to the lyrics, or loosely based but still divert the video.The band tend to be in almost every video, whether centered on them or in the video 'Crush', where they are seen around 1:18-1:20 performing on the beachfront. For a rock music video to be a mixture is not uncommon. The band members usually star in the video at one point or another, for promotional reasons and to put a face to the music. The rapid and often cut between shots is used as it fits the fast tempo of the music and also fits with the tension that's building.
Electronica Electronica is a form of indie music that focuses on the emotions of a song and creative ways to portray it. Electronica can be a vague genre as it can range from happy, upbeat music, to club music that people dance to, such as house music. Electronica can also be sad and use the emotions of the song and create a video of it. Electronica videos seem to be more creative in the portrayal of the story and the effectiveness of conveying there message. The video can also just be about the lighting and filming of special effects and filters to create a portrayal of the music in a physical form. Music groups such as 'Pretty Lights' focus on the emotion of music. For their album 'A color map of the sun'. They created videos to visually express what the song was doing and the effect it was creating by the video having colours, distortion and lots of location shots. 'Done Wrong' is an excellent example of this as the video becomes less 'professional' and more shaky, as if the camera was handheld. The shots mostly consisted of long-shots to capture the environment they were in, this was used effectively as the video was made to show the 'beauty' of the album. The variety in mise-en-scene is not atypical of electronica music, as similar to other genres, the story is not entirely clear. GRiZ, an independent producer of Electronica and Electro-funk has almost all his videos performance based. Natural lighting is used, and the video tends to capture the beauty around where he lives, Detroit. His videos follows a similar pattern. Him with people enjoying himself, then at a party/gathering, then lastly a performance by GRiZ himself. The camera angles used are usually low down shots to make the environment look bigger than it is. This creates the sense of the artist being a 'big' musician.
Brit-pop Brit-pop is a sub-genre of pop which contains British pop music. Brit-pop typically has less extravagant videos than American pop, but follow similar styles of video. Love and story telling are still a key theme in the videos. The Verve - Bittersweet Symphony isn't an example of this however, as the video follows him but doesn't show a direct story, but leaves the audience to interpret the music themselves. The video is different and doesn't seem to conform to many stereotypes, other than the 'Random' video that doesn't fit with the song style that has become a trend. The video itself doesn't change camera angles often, and mostly is fixed on the singer, and moves backwards as he comes forwards, keeping him in frame at all times. The only time the camera stops, is at the end when he joins up with the rest of the band. This may be used to signify the end, or to be symbolic.'Goodbye Mr A', a song by Brit-pop band The Hoosiers, features animation, performance and narrative. The mixture video focuses on the band as superheroes, whilst telling a story, interrupting the performance every so often. It does, but also doesn't fit with the lyrics. Whilst watching you can see how they may have created the video around the song, but without having watched the video, the audience may have interpreted the song and message differently. The camera angles used are varied, from close-ups, mid-shots to low-angle shots. These are used to keep the video interesting, as making it quick and snappy from different shots reduces the chances of someone getting bored and leaving the video.
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